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Resume and Cover Letter Preparation

Applying for jobs is always hard. Keeping track of strategies that will allow you to communicate your skills is essential. Here are some approaches I have found useful. Would love to hear some of yours!

First let’s start with your resume:

You will want to think about any experiences you have had along these lines:

- Projects you’ve led or been a major component of with a team, especially one that involved a lot of cross-department communication.

- Any times you’ve had to prioritize a part of a project, maintain a timeline, expand or reduce scope, or report status and outcomes of these things to others.

- Any analysis you’ve done on data to identify either a problem or help come up with potential solutions.

- Any interactions you’ve had with someone who had a similar role or manages a similar role at your current or former jobs in which you ended up getting something done together.

Finally, research how customers interact this company. List find specific positive or negative experiences they would have while using the company’s product or service. Use this to list as a guide to find past experiences or accomplishments that will lend themselves well to making a positive impact on what their product or service needs improvement in or better accomplish what their users enjoy from it.

Quantify everything

Most jobs are focused heavily on quantifiable outcomes to measure success:

Bad example: “In charge of answering customer emails”,

Good example: “Organized a workflow to answer 100 customer emails a week, which helped increase customer satisfaction by 20%. (Be prepared to explain this workflow in the interview!)

Bad example: I implemented data system XYZ so increase efficiency.

Good example: “I implemented a new data management system, and used metric X to find efficiency improved by 25% and reduced errors by 50%.” (Be prepared to explain how you gathered that Data and why you chose that specific method).

Bad example: Managed onboarding for department X.

Good example: “I developed and delivered training programs for new hires, which resulted in a 20% reduction in onboarding time and a 15% increase in retention rate in (Place specific time frame here)”.

If you want to know what specifics you should focus on qunafity, you can review resumes of people working at your target company. To fine some examples, type the following in your Google Chrome search bar:

Ex- If I want to see resumes of people working as a Product Manager at Microsoft:

Your goal in creating a resume is not to list every skill or experience you have, but rather to highlight those that are most relevant to the job you are applying for. Focus on showcasing the experiences and skills that make you a strong fit for the position.

Finally, make sure your resume easy to read by using formatting and colors. For example, you could use bold dark blue for company names, bold navy blue for job titles, and regular navy blue for job descriptions. To show extra motivation and creativity, consider using colors that match the branding of the company you are applying to. This can help to make your resume more visually appealing and easier to scan.

Now we are on the the Cover Letter:

When you apply for jobs, you will do it in one of two main ways: Online portal (most big companies do this) and Email (smaller companies tend to do this). Cover letters are generally considered optional and not every company asks for them, but I highly recommend you write one for each application.

Think of yourself as a product, and of your hiring manager as a potential customer. Your goal is to show why you and your skills are the best solution they could pick.

Cover letters should be no longer than 2–3 paragraphs / 10 sentences and should be designed to make it as easy as possible for the reader to understand the key points (they’re busy and will just scan through it).

Think about your goals for writing your cover letter? They can include demonstrating:

- Interest in the job

- Why you’re a great fit

- That you have the necessary experience and skills

Optionally: Tell your story that led you to your last job and when you did during it and where you are now.

Now lets move on to the specific structure. Many times applications will ask you to answer a specific question. This should always take priority. There are many great ways to structure a cover letter but this is a good starting point.

Top left of the page:

- Date
- Full name
- Email address
- LinkedIn profile or website

Next block of text:

- Name of the company you’re applying to
- The role you’re applying to
- Hiring manager’s name (try to find this out. Email recruiters etc. If you can’t find it, just put “Hiring Manager)
- Link to where you saw the job application (optional)

Then write: Dear [name] / hiring manager.

Do your best to find out the names of the people in charge of your hire. Email HR, talent, the department you are applying to if necessary. If all else fails, “Dear hiring manager” will do.

Paragraph #1

- Answer the questions “Why this position?” / “Why this company?”

- Show interest by telling a story of how the company and its products or services have impacted you in a positive way

- If the product or service hasn’t changed your life, but you have a story or anecdote about it, say that

- Tell them you’d be excited to tackle the problems they’re trying to solve

- Tell them why you think the space they’re in has a huge potential

- Tell them why you’re passionate about the role, the company, the space

Paragraph #2

- Establish why you are a good fit for the company

- Analyze the job posting to see exactly what they’re looking for; use the phrases and terminology they used in their post (this shows that you actually read it)

- Give them the best 2 reasons why that job description was written for you

- Fit in what you consider to be your best and most relevant job highlight, using this format: “I accomplished X as measured by Y by doing Z”

- Say what the quantitative accomplishment was, how you measured it to know it actually happened, and then how you did it

- Connect what you’ve done to what they’re looking for and give examples of your accomplishments

- If there’s nothing you can connect, then put in a generically impressive accomplishment

Paragraph #3

-Focus on why you are great at your role, or are ready for the role

- You can tell a story of how you started and where you are now

- Include a couple of interesting accomplishments that don’t fit anywhere else

- Highlight that you do have the experience and skills they’re looking for (check job posting)

End the cover letter by reiterating your enthusiasm for the role and how amazing it would be to work for them, or show your confidence in your ability to help them achieve their goals.

You can improve how you present yourself on your resume but this can be hard. However, you CAN improve the impact of your application through the way you’re presenting your experience in the cover letter. Before you go, here are some general tips for getting the most out of your cover letter:

- Write a generic one and then customize at least half of it to every job application.

- The first paragraph should be customized entirely, the second and third ones can be a mix depending on what fits.

- Weave the information into a story they can remember, and translate your experience into how it will work for them.

- Different positions require different skills and experience:

- Some can require more growth which is about creativity and experimentation.

- Business to business are more focused on change management, stakeholder management and key account management.

- Others are focused on your technical skills.

- Focus on brevity, personalization, and impact.

- After each sentence, ask yourself the question “So what?” and if you can’t answer that, don’t include that sentence.

- Everything you include should be directly relevant or generally impressive.

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