HOW HAVING A MOBILE APP CAN IMPROVE YOUR BUSINESS

The landscape of the web and how we navigate it is constantly changing. Years ago, having a website for your business was a great and unique way to set yourself apart from the competition. Now, however, it seems that every business has its own website. It’s really not a unique aspect or selling point of a business any more. According to an ever-growing list of reports, more and more people are using their mobile devices to browse the web instead of their computers. It has also been found that roughly 42% of these users download apps to aid them in the process of navigating the web via their mobile device.

These days, most big businesses have dedicated apps. 90% of mobile users are found to prefer using apps to engage with media, instead of going to a website on their computer — this growing trend highlights the importance of mobile apps.

As more and more mobile users and businesses begin to offer their own apps, the reasons for you to not have your own app are diminishing. When we consider mobile app business opportunities, we need to recognize that mobile apps are the future.

Better Branding Opportunities

First, it is important to note that mobile apps can greatly increase brand awareness and customer loyalty. After all, when your company’s name and logo are on a user’s mobile device, it will be challenging for the consumer to ignore or neglect it. Also, a positive relationship with your app can lead to a more positive mental association with your brand in the consumer’s mind.

Additionally, mobile apps support a wide variety of different features, like push notifications. Push notifications can be harnessed to remind users about special offers that will be sure to entice them. Conversely, you can craft a series of personal notifications that speak to your customers shopping habits and purchase history.

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