Three Reasons Why You Need to Focus on Marketing Analytics

Google Analytics and other programs provide the power to verify the impact of marketing strategies like never before. You can now understand how nearly every dollar of your digital marketing budget is spent. Analytics gives us the ability to track many traditional offline marketing campaigns when a website or phone number is placed within these campaigns. Phone calls or website visitors to a tracked link allow us to digitize results of advertising we weren’t able to 20+ years ago. The point is: analytics puts marketers in the driver seat.

Some believe that as consumers shift from brick-and-mortar shopping to online shopping, a business owners’ ability to understand who their customers are is inhibited. The growth of marketing analytics has debunked this myth since analytics programs create large, in-depth user behavior and audience reports. It’s becoming easier for marketers to understand their customer audiences, and learn better ways to market to them. Some of the items to understand about your website and visitors:

Analytics gives marketers a clear understanding of website visitor behavior and explains how they move through the site, what pages they spend the longest time viewing and the percentage of viewers who engage with your business. Understanding discrepancies in user behavior allow you to better suit the needs of your website visitors, which may increase their likelihood to convert.

Many executives simply want to hear the numbers — cost, performance and revenue. Analytics enables marketers to provide these numbers. Therefore, marketers will increasingly be included in key strategic meetings to help guide business decisions. By presenting analytical data to our clients, THIEL facilitates actionable gameplans that define a much clearer path for how the companies grow their business.

Want to talk marketing analytics? We’d love to! Our Google Analytics certified strategist is ready to figure out how THIEL can help you take marketing data and turn it into actionable strategies for your business.

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