Slow down to speed up

Sometimes everyone needs a new perspective. Someone else’s take on your challenges. I’m a big advocate for bringing external perspectives into your business, but as so often happens, I had let my own arrangements slip. I fixed this last week.

One of the questions Penny asked was why I do two blog posts each week. I didn’t have a great answer. I started it because I thought amassing a rich array of content on the website would drive greater search traffic. Turns out I was wrong: my topics are too diverse and my keyword discipline too poor for that to work. It was just habit.

The problem with this is that two posts takes up two of the most productive hours of my working week. Sometimes they are aligned to work I’m doing anyway. But increasingly I keep things like my presentation scripts back for subscribers rather than releasing them for free. This means that to produce two posts I’m having to cast around for original thoughts beyond the issues I’m working on directly.

So this will be the last week that I produce two posts. I will still be trying to post new material for subscribers a few times a week, including all my slide decks, scripts where I have them, videos of my talks, and audio of media interviews where they’re relevant. But the public blog will drop to one post, and the podcast will hence move to fortnightly rather than weekly.

With the time released, I will work more on the material I do produce, ensuring it connects and adds value for you, the reader.

So often, habits form around our day to day processes, to the points where we stop questioning the reasons behind them. What do you do that no longer adds value? What are you doing too much of when you could be using the time better?

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