Old Marketing Is Dead. Long Live True Price and Real Connection

FUTURE BUSINESS

New marketing is about true price, real impact, and making contact with loyal fans

Well, my answer is valid for multinationals and startups both.

Paul writes a lot about anticipatory leadership. In short: being ready for what to expect instead of using the old-school innovation methods of just looking backward to what has already been done and just tweak those buttons a little bit.

Paul is definitely right to think that old-school innovation will not get us anywhere. The problems have become too big. The challenges too vast. So we need a different outlook on business and economy to find the answers.

But he’s also right to think that entrepreneurs are the ones who can get us out of this mess. They are the people who are willing to take risks. They embrace creativity. They can make all the difference in the world with new business models, new materials, and new outlooks on life.

So, here’s my first answer to this challenge. And keep watching this space on Illumination because I’ll be writing more. I notice a strong yearning to learn lately. I now write for students of high fly universities who scream for new knowledge. And I get many requests from young startup people and CEOs of big companies both.

So, here we go. Today I will enter the matter via a well-known route: the 4-P marketing strategy by…

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